Back in the 1940s and 1950s, Seagrove Beach vacation guests came to rent modest one-story cottages with paddle fans instead of air conditioning, and wide screened porches that were perfect for sleeping in the spring and summer weather. Those same families returned to Seagrove Beach FL year after year, and now second and third generations continue to make the journey. Many of those charming Seagrove cottages still exist, updated for today's travelers and joined by brand new homes, custom-made for multigeneration family vacations. Rich with "small town America" history, shaded lanes and the laid-back beach community feeling, Seagrove Beach Vacation rentals transport visitors to another time. Swimming and sandcastle building were once the most popular pastimes at Seagrove Beach, since there weren't many commercial ventures in the Seagrove area. Now, Seagrove Beach guests have numerous options for recreation and entertainment. In addition to the legendary Seagrove Village Market, which has been featured in Coastal Living, Southern Living and Travel and Leisure magazines and "has been serving deep fried love since 1949", Seagrove now boasts new shops and restaurants like Whiskey Bravo and Surfing Deer. You can also walk or bike to town centers in Seaside and Seagrove Beach, all of which make for a calming and relaxing vacation in this unique Beach neighborhood. A Publix grocery is conveniently located at nearby WaterColor for all of your shopping needs.